The American Choice Awards Announces Olay as a Finalist for the National Best Brand Award
FOR IMMEDIATE RELEASE
New York, New York – The American Choice Awards (America’s Largest Consumer Vote) today announced that Olay has been nominated as a National Finalist in the Natural Skin Care category. More than 1,500 brands are judged by American consumers across 190 categories this year in important Consumer Packaged Goods (CPG) categories such as: Food and Beverage, Beauty, Household Care, Health and Personal Care, & Kids and Pets. Category Winners will be announced in national media outlets throughout the year as the consumer votes are tabulated.
“We are pleased to welcome Olay as a Finalist for the National Best Brand Award. Great care is taken to ensure that all Finalists exemplify the leading edge of excellence and innovation. The Olay brand is certainly consistent with that”, said Sherry Rayborn, American Choice Awards Vice President of Competition.
A distinguished Jury of Editors, category experts and Primary Shoppers have chosen a stellar group of Nominees including selections from Colgate-Palmolive, Nestlé, Starbucks and L’Oréal, as well as many leading smaller brands. “The Best Brand Awards are 100% consumer-voted, so all Finalists large and small have an equal opportunity to win The Choice of American Consumers®”, said Jen Johansen, American Choice Awards Senior Vice President of Voting and Research.
Nationwide consumer voting is conducted using a proprietary system developed with The National Opinion Research Center at The University of Chicago. The NORC AmeriSpeak® OMNIBUS Research Platform is the most scientifically rigorous statistical survey of consumers in the U.S.A. Consumers evaluate category-specific criteria as well as the key factors of Familiarity, Quality, Purchase Consideration and Recommendation, which are unique to the Best Brand evaluation process. Finalists receive a numerical grade for each criterion, and Winners are determined by the greatest number of total points earned. The data are weighted to be representative of the entire U.S. population of consumers. “The Best Brand Award process is the most comprehensive methodology of its kind. It accurately represents the voices of consumers from across America”, added Ms. Johansen.
Today’s consumers are overwhelmed with options, and more than ever, recommendations and ratings help with our buying decisions. However, most product reviews and ratings are not easily accessible without significant time and effort. Shoppers instantly recognize the choice of American consumers by the Best Brand Seal on their websites and products.
About the National Best Brand Awards:
The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The national Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winners Announcements and Shopping Lists on targeted-TV, and in leading consumer publications and websites throughout the year. Winners also receive their coveted Golden Innovator statues at “The 2017 ACAs” at Radio City Music Hall. The ACAs voting and operations are located in New York, NY and Orlando, FL. For additional information, visit www.AmericanChoiceAwards.com.