Frequently Asked Questions

  • The American Choice Awards are the largest 100% consumer-voted product awards.  
  • The American Choice Awards have the highest name recognition of all consumer-voted product awards.  
  • The American Choice Awards have the largest media footprint of all consumer-voted product awards.
  • The American Choice Awards are the only national TV awards and red carpet for products and innovation.

The American Choice Awards brings together industry experts, influential media, and consumers nationwide to determine America’s favorite brands. The Best Brand Seal empowers consumers to make better choices, and helps winners grow their brands.



Finalists in America’s largest consumer vote are determined by distinguished juries of experts and national consumer surveys. Approved categories are Food and Beverage, Beauty, Household Care, Health and Personal Care, & Kids and Pets. Nominees and Winners include Crest, Dannon, Purina, Honest, and L’Oreal as well as many leading smaller brands. The Best Brand Awards are 100% consumer-voted and Finalists large and small have an equal opportunity to win.

Finalists enter their brand and product highlights for the Consumer Ballots. Once full, the category goes into the consumer voting process. The National Opinion Research Center and online voting targets “Primary Shoppers” who are responsible for a majority of the purchasing decisions in their households. Respondents judge multiple category-specific criteria as well as the key factors of Familiarity, Quality, Purchase Consideration and Recommendation. Winners are those with the highest cumulative scores. Category Winners are notified each month as the votes are tabulated and certified.

Recognition – Credibility – National Media

The Best Brand Seal represents a word-of-mouth recommendation of fellow consumers across America. “Winner of America’s Largest Consumer Vote” is among the most attractive phrases imaginable. Winners are instantly identified by the Best Brand logo on their websites and products.  Nominees Video


The Best Brand Seal: Category Winners use the logo on their websites, packaging, advertising, event signage, to expand distribution, and across all communication channels.


National Media Campaign: Each Winner receives national media exposures in Winners Announcements on Morning TV & Talk Shows, and Best Brand Winners Shopping Lists in major consumer publications.


Crystal Innovator Trophy: An impressive showpiece to recognize your brand and team.


Voters Social Network: Participants are featured continuously in the Voters’ Social Network for new Friends, Fans and Followers.


Valuable Intel: Win-or-lose, all participants receive their specific Category Research Portfolio combining the voter feedback and category analysis. Leading brands use category research to understand consumer needs, identify opportunities, and increase sales. Participants Learn: Who and where are my customers? What do they like? What do they want? How do we grow our market share and revenue?

Registration is now open. Category spaces are limited. Category Winners are notified each month as the votes are tabulated, and may immediately leverage their Best Brand Seal. Register Today

All Winners receive multiple national media exposures in conjunction with Best Brand Winner Announcements on Morning TV and Talk Shows and Best Brand Winners Shopping Lists in major publications. The campaign also includes Satellite Media Tours, VNRs, Press Releases, Editorials, and Retail Promotions (Estimated 1Billion Impressions). Optional Media Blitz Packages of $10,000 to $250,000+ are also available to Best Brand Winners.

The Best Brand Seal represents the recommendation of American Consumers. It enhances value, expands distribution, sparks publicity & increases sales.

  • Websites, Social Media, Collateral Material, Shows & Events
  • Packaging, Labels and SmartLabel™ and Displays
  • Integrated TV, Print and Mobile
  • Secure Additional Distribution & Accounts
  • Tagline: “Voted American Choice Awards Best Brand”
  • Press Releases and Editorial Coverage
  • Impact Points for Retail & E-tail Partners
  • Expand or Bring Back SKUs
  • Bridge Retail & E-tail
  • Coupons & Offers
  • Co-op Print & FSIs
  • Investor Relations
  • Spokesperson Integration
  • Team Recognition & Morale Building
  • Winners receive a dedicated Specialist to maximize the Best Brand Seal.

It varies by category. Large categories (“Beverages” for example) are divided into smaller subcategories with fewer brands in each. Smaller categories ensures more accurate assessment of consumer sentiment.

  1. Register brand & product highlights for the Consumer Ballots
  2. Best Brand Category Winners notified each month as the votes are tabulated
  3. Winners may immediately leverage the Best Brand Seal & ACAs media campaign
  • Categories & Nominees Selected by Editors, Consumer Surveys and Category Experts
  • Category Voting and Research is in the Field
  • Category Winners Notified Each Month as the Votes are Tabulated and Certified
  • National Publicity / Winner TV Announcements / Best Brand Shopping Lists in Print
  • Ongoing Best Brand Media and Publicity

Winners may immediately leverage their Best Brand Seal and media campaign. Best Brand announcements and media can also be “timed” to coordinate with Winners’ outreach plans.

Voters are continuously added to the Consumer Social Network and are incentivized for activity. Participating brands are encouraged to engage.

Yes, Best Brands stand out prominently in the growing SmartLabel™ standard. Simply paste Best Brand Seal into your SmartLabel “brand tab”. The artwork is optimized to “pop” for shoppers.

Winners/Teams have the opportunity to accept their Golden Innovator Award statues during the show. Remarks may be made onstage, by video, or a scripted statement for the Presenter. “The Oscars of Innovation” are brought to life by the creative minds of the CLIO Awards, Cannes Lions and Golden Globes for an exciting world-class celebration of excellence. *Winners receive a compilation video of their category introduction, statue presentation, and acceptance remarks.


Winners/Teams receive VIP Tickets & Celebration Package for pre-show Red Carpet photo ops, and celebrity Presenters and endorsers meet & greet mixer after the telecast.

Free Registration is now open. Please complete the form provided by your Coordinator.


For a Registration Form contact a Coordinator at Info@AmericanChoiceAwards.com.