FAQ

Finalists enter their brand and product highlights for the Consumer Ballots. Once full, the category goes into the consumer voting process. The National Opinion Research Center and online voting targets “Primary Shoppers” who are responsible for a majority of the purchasing decisions in their households. Respondents judge multiple category-specific criteria as well as the key factors of Familiarity, Quality, Purchase Consideration and Recommendation. Winners are those with the highest cumulative scores. Category Winners are notified each month as the votes are tabulated and certified.

Recognition – Credibility – National Media

The Best Brand Seal represents a word-of-mouth recommendation of fellow consumers across America. “Winner of America’s Largest Consumer Vote” is among the most attractive phrases imaginable. Winners are instantly identified by the Best Brand logo on their websites and products.  Nominees Video

The Best Brand Seal: Category Winners use the logo on their websites, packaging, advertising, event signage, to expand distribution, and across all communication channels.

National Media Campaign: Each Winner receives national media exposures in Winners Announcements on Morning TV & Talk Shows, and Best Brand Winners Shopping Lists in major consumer publications.

Crystal Innovator Trophy: An impressive showpiece to recognize your brand and team.

Voters Social Network: Participants are featured continuously in the Voters’ Social Network for new Friends, Fans and Followers.

Valuable Intel: Win-or-lose, all participants receive their specific Category Research Portfolio combining the voter feedback and category analysis. Leading brands use category research to understand consumer needs, identify opportunities, and increase sales. Participants Learn: Who and where are my customers? What do they like? What do they want? How do we grow our market share and revenue?

Registration is now open. Category spaces are limited. Category Winners are notified each month as the votes are tabulated, and may immediately leverage their Best Brand Seal. Register Today

It varies by category. Large categories (“Beverages” for example) are divided into smaller subcategories with fewer brands in each. Smaller categories ensures more accurate assessment of consumer sentiment.

1. Register brand & product highlights for the Consumer Ballots
2. Best Brand Category Winners notified each month as the votes are tabulated
3. Winners may immediately leverage the Best Brand Seal & ACAs media campaign

• Categories & Nominees Selected by Editors, Consumer Surveys and Category Experts
• Category Voting and Research is in the Field
• Category Winners Notified Each Month as the Votes are Tabulated and Certified
• National Publicity / Winner TV Announcements / Best Brand Shopping Lists in Print
• Ongoing Best Brand Media and Publicity

Voters are continuously added to the Consumer Social Network and are incentivized for activity. Participating brands are encouraged to engage.

Yes, Best Brands stand out prominently in the growing SmartLabel™ standard. Simply paste Best Brand Seal into your SmartLabel “brand tab”. The artwork is optimized to “pop” for shoppers.