The American Choice Awards Announces National Best Brand Winner – Chobani Yogurt
New York, New York – The American Choice Awards (America’s Largest Consumer Vote) today announced that Chobani Yogurt has won the National Best Brand Award for Greek Yogurt.
The road to being crowned America’s #1 Greek Yogurt started with a dream of Chobani Founder and CEO, Hamdi Ulukaya, who was on a simple yet profound mission – To provide better food for more people. After moving to the U.S. from his native Turkey, he found that Americans were missing out on the delicious yogurt that he enjoyed in his home country. He believed that people have great taste, they just need better options, so he set about making delicious, nutritious, natural and accessible Greek yogurt right here in the U.S.A. For two long years Mr. Ulukaya worked with a master yogurt maker to perfect every step of the process and lay a solid foundation for the future. His plan worked, and the result has been nothing short of a national sensation.
Chobani’s commitment to excellence starts with the main ingredient, milk, and close collaboration with cooperatives and local farms ensures the freshest milk from healthiest, happiest cows. The ethical treatment of animals is a philosophy shared by the entire company. “The quality of all Chobani products in your fridge depends on the health and well-being of the animals on the farm, and the humane treatment of animals is an ethical and moral imperative”, says Mr. Ulukaya. From the milk, each carefully-crafted batch uses a generations-old straining process to make Chobani yogurt satisfyingly thick with twice as much protein as regular yogurts. Next comes real fruit and real honey; and the nuts, the chocolate, and even the sweetness is natural, non-GMO, and free of artificial preservatives. Chobani’s delicious, nutritious and diverse lineup now includes Fruit on the Bottom, Blended, Plain, Simply 100, Flip, savory Mezé Dip, Drink, Kids and Tots. Each selection is made to be the best it can possibly be – another guiding principle. In the words of Mr. Ulukaya, “If we can’t do it better, we don’t do it at all”.
More than 1,500 brands are judged by American consumers across 190 categories. Finalists and Winners will be announced throughout the year in important Consumer Packaged Goods (CPG) categories such as Food and Beverage, Beauty, Household Care, Health and Personal Care, & Kids and Pets. Nominees include selections from Crest, Purina, Ball Park, Crest, Starbucks, and L’Oréal, as well as many leading smaller brands. The Best Brand Awards are 100% consumer-voted, and Finalists large and small each have an equal opportunity to win The Choice of American Consumers®.
“We are very pleased to welcome Chobani into our family of National Best Brand Winners. Mr. Ulukaya and his team are clearly committed to making a healthy difference for consumers in very delicious ways. Congratulations to this innovative brand and their fine management and team”, said Jen Johansen, American Choice Awards Senior Vice President of Polling and Research.
Today’s consumers are overwhelmed with options, and more than ever recommendations and ratings are key factors in our buying decisions. Shoppers instantly recognize the choice of American consumers by the Best Brand Seal on their websites and products.
We’ve been on a mission since day one: to provide better food for more people. We believe that access to nutritious, delicious yogurt made with only natural ingredients is a right, not a privilege. We believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made. Since the beginning, we’ve been committed to sourcing the freshest milk possible from the nearly 900 farmers who share our strong sense of community and who support the ethical treatment of animals. We’re committed to making the finest yogurt products sustainably, responsibly and deliciously.
In addition to supporting important causes including the U.S. Olympic team, we also give back with the Chobani Foundation which helps to make good food more accessible to our youth and underserved communities. For imaginative ideas to get healthy yogurt into your day, and for delicious recipes and our Nutrition Center please visit us at www.Chobani.com. Also drop in and see us in person at Chobani Soho® Café. You’ll experience Greek Yogurt like you never have before at our Mediterranean yogurt bar.
About the National Best Brand Awards:
The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winners Announcements and Shopping Lists on targeted -TV, morning shows, and leading consumer publications and websites nationwide. ACAs voting and operations are located in New York, NY and Orlando, FL. Discover more at www.AmericanChoiceAwards.com.
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