Winners and Nominees comprise selections from Crest, Purina, Honest, Burt’s Bees, and L’Oreal, as well as many leading smaller brands. The awards are 100% consumer-voted, and all participants have an equal chance to win. The Best Brand Seal enhances value, expands distribution, sparks publicity and increases sales.
National Media Campaign
Winners appear in Winners Announcements on Morning TV & Talk Shows, and in Best Brand Shopping Lists in major magazines. Media includes, editorials and press releases, satellite media tours, VNRs and retail promotions (Estimated 1Billion Impressions). Optional Media Blitz Packages are also available to Best Brand Winners. *Winners receive a dedicated Specialist to maximize their media and Best Brand Seal.
Leveraging the Best Brand Seal
Shoppers take an average of seven seconds to make a decision. The Best Brand Seal provides an instant consumer recommendation at retail and online.