Badger Balm Voted Winner Of National Best Brand Award

The American Choice Awards Announces National Best Brand Winner – Badger Balm


New York, New York – The American Choice Awards (America’s Largest Consumer Vote) today announced that Badger Balm has won the National Best Brand Award in the Natural Skin Care category. They say necessity is the mother of invention, and W.S. Badger Company is a prime example. The Family-owned, family-friendly company was started in 1995 by Bill Whyte, a carpenter working in the cold winters of New Hampshire. Bill’s hands were constantly cracking making his carpentry work uncomfortable and often painful. So he went to work in the family kitchen, and the amazing, healing, homemade concoction he created was so effective and useful that word soon spread far and wide. Now the company has grown to over 100 products and 60 employees, but “Badger Bill” still runs the show as CEO, along with his wife Katie (COO), and their two daughters Emily and Rebecca handle Sales & Marketing and Innovation & Sustainability respectively. Badger’s rigorous standards require sourcing only the finest ingredients and essential oils in creating their line of healing balms, safe mineral sunscreens, lip balms, bug repellents, skin moisturizers, and other personal care products. Their certified organic and all-natural products have earned a reputation with millions of Americans – to work, smell, and feel great. With Badger’s social & environmental initiatives and charitable giving, folks feel great buying them, too. Evidently the success hasn’t gone to the Badger family’s head. “I’m not motivated by selling a lot of stuff and making a lot of money. I’m motivated by enjoying coming to work, having a healthy work environment, employing people so they can take good care of their families and making the world a better place,” said Bill.

More than 1,500 brands are judged by American consumers across 190 categories. Finalists and Winners will be announced throughout the year in important Consumer Packaged Goods (CPG) categories such as Food and Beverage, Beauty, Household Care, Health and Personal Care, & Kids and Pets. Nominees include selections from Crest, Purina, Nestlé, Oreo and L’Oréal, as well as many leading smaller brands. The Best Brand Awards are 100% consumer-voted, and Finalists large and small all have an equal opportunity to win The Choice of American Consumers®.

“We are very pleased to welcome Badger into our exclusive family of National Best Brand Winners. We join with consumers in saluting Badger and their commitment to making “organic and natural” safe and effective. Congratulations to this innovative brand, and their excellent management and team,” said Jen Johansen, Senior Vice President of Polling and Research.

Today’s consumers are overwhelmed with options, and more than ever recommendations and ratings are key factors in our purchases. However, most product reviews and ratings are not accessible without significant time and effort. Shoppers instantly recognize the choice of American consumers by the National Best Brand Seal on their websites and products.

About W.S. Badger Company:
Badger is a small, family-owned, family-run, and family-friendly company nestled in the woods of Gilsum, New Hampshire. We blend the finest organic plant extracts, exotic oils, beeswax, and minerals to make the safest, most effective products possible to soothe, heal, protect and otherwise treat your body. We work hard, have fun, and incorporate honesty, respect, and integrity into everything we do. For more information visit

About the National Best Brand Awards:
The American Choice Awards brings together foremost research, influential media and consumers nationwide to determine America’s favorite brands. The National Best Brand Award empowers consumers to make better choices and promotes product excellence and innovation. You will find Best Brand Winners Announcements and Shopping Lists on targeted -TV, morning shows, and leading consumer publications and websites nationwide. ACAs voting and operations are located in New York, NY and Orlando, FL. Discover more at